Multi-Commodities Financial Data Model for Fortune 500 Companies
Project Overview: Developing an enterprise grade B2B SaaS product requiring multiple layers of complex data pipelines, mathematical algorithms, and dashboards.
Product / Solution: Worked with the organisation’s product and cross-functional teams to lead the development of a highly complex B2B SaaS product in the commodities sector. This large scale product involved thorough user research, prototyping, proof of concepts, and needed to align with multiple business functions to ensure the successful development. Managed feature prioritization, backlog management, and sprint planning meetings while coordinating multiple business functions and technical requirements
Impact: The web based solution was a large improvement in the way the product was previously delivered to clients, saving hours in manual analysis. Utilization of cloud functions enabled the use of advanced data modelling & analytical features, capabilities, and visualising data in greater depth through dashboards to further enable strategic decision-making for executive teams.
Keyword Studio – Industry Standard Automated SEO Research Tool
Project Overview: Exploring a startup product idea in the Search Engine Optimization (SEO) sector and taking the idea from wireframes to a fully launched product that could be used by freelancers, content writers, and marketing agencies
Product / Solution: a streamlined SEO keyword research tool that delivers only essential data for user-specific purposes. Created focused user experience that eliminates information overload while providing actionable keyword insights.
Impact: Saved users 6-8 hours per week on keyword research while offering 60% cost savings compared to existing market solutions, making SEO research accessible for smaller businesses and agencies.
YouTube Content Optimization using AI Agents and AI Workflow Automation
Project Overview: The goal was to automate the laborious, time consuming, video optimization process for the client that spent 40+ hours / week running the process manually
Product / Solution: Built an intelligent n8n workflow that automatically analyzed YouTube videos and regenerated SEO-optimized titles and descriptions using AI agents, and multiple AI models (OpenAI, Claude). The system integrated with Google Drive for video storage, Google Sheets for data management, and YouTube API for seamless updates.
Impact: Eliminated manual video optimization work, saving the client $120,000 annually while improving video discoverability and engagement through consistent SEO optimization.
Product Consulting Project for WeWork, a global co-working company
Project Overview: A one off consulting project to enhancing the community member experience and collaboration in upcoming mobile and web application.
Production / Solution: Conducted comprehensive user journey mapping for WeWork members, identifying key touchpoints and collaboration opportunities. Recommended specific features to facilitate member-to-member interactions, networking, and community building within the app ecosystem.
Impact: Provided strategic framework for member engagement features that enhance community building and improve overall member retention through better app experience
Startup Consulting Project for a niche Health & Fitness service company
Project Overview: Voluntarily supported an early stage health and fitness startup that needed guidance in clarifying the vision, go-to-market strategy, and meet their launch goals
Production / Solution: Delivered comprehensive strategic guidance covering business strategy refinement, target audience clarification, and complete website redesign. Focused on user acquisition optimization and improved value proposition communication to target market.
Impact: Achieved 50% improvement in customer acquisition through better market positioning, clearer messaging, and optimized user acquisition funnel.
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